It came out of one too many last-minute runs to the feed shop.

Every morning started the same way: check the weather, work out which rug, try to remember which ones were clean and where they were. Then the feed — was there enough to get to the weekend, had the supplement run out, was that another emergency trip to the tack shop.

Underneath that sat the paperwork nobody keeps properly. The vet's number, the farrier's number, the dentist's — different people, all needed at short notice. When the last visit was, when the next one's due, what it cost. Keeping all of it organised was a nightmare.

So MyGroom got built to hold it: the rug decision, the feed levels, the appointments, the contacts, the receipts. Then the dog and the cat needed the same records, so they went in too.

It's not trying to teach anyone how to look after their animals. It just remembers the admin so you don't have to.